As the sole Art Director on TikTok’s brand account (93M+ followers), my copywriter partner and I concept and produce always-on content across a range of briefs — from major partnerships like the Met Gala and Oscars to artist album launches and reactive moments. We lead creative end-to-end, from concept through production, including outreach comms, content capture guides, on-set direction, edit feedback, thumbnail design, and captions across all content.